Top Weight Loss & Diet Infomercial ‘Personality’ Hit for $37 Million Penalty

Friday, January 16th 2009

Top Weight Loss & Diet Infomercial ‘Personality’ Hit for $37 Million Penalty

A federal judge has ordered Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About.” [Judge orders Kevin Trudeau to pay $37 million for false claims about weight-loss book. FTC news release, Jan 15, 2009] In August 2008, the judge had fined him $5 million (a conservative estimate of his royalties from the book) and banned him for three years from producing or publishing infomercials for products in which he has an interest.

The ruling confirmed an earlier contempt finding, the second such finding against Trudeau in the past four years. Urged by both the FTC and Trudeau to reconsider aspects of its August order, the Judge raised the judgment to $37,616,161 (the amount consumers paid in response to the deceptive infomercials).

After noting that “Mr. Trudeau has proven himself incapable of respecting this court’s narrowly tailored injunctions,” the judge also revised the three-year ban to prohibit Trudeau from disseminating or helping others to disseminate any infomercial for any informational publication in which he has an interest. Trudeau is appealing to a higher court, but the judge ruled that the order will remain in force during the appeal process.

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3 Comments on “Top Weight Loss & Diet Infomercial ‘Personality’ Hit for $37 Million Penalty”


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January 12th, 2012, 2:11 am  

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January 12th, 2012, 2:12 am  

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January 12th, 2012, 2:50 am  

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